MyStore Mashups

April 18, 2007

MyStore is about giving artists the freedom to promote themselves. One of the things that makes MyStore unique is that it puts ecommerce in context—you don’t need to leave the page you’re on to buy the music you want. When you combine this with the viral features of the storefront, you have something that capitalizes on social network dynamics and conforms to the social norms of these networks. To take full advantage of these viral capabilities, we’ve introduced an open API that lets web developers create mashups that combine MyStores and their own web content. For example, a web site may wish to add MyStores on pages that discuss a particular artist or song, allowing users to sample, purchase and download relevant tracks.

The MyStore Search API accepts artist names and/or track titles passed as URL parameters and returns results as an object in javascript object notation (JSON). The results include MyStore IDs that can be used to render MyStore storefronts. The API is documented here.